New research from Simon Fraser University explores the complexities behind why shoppers may shy away from plant-based proteins, despite their potential to lower grocery expenses.
The study highlights that consumer behavior in supermarkets is influenced by various factors, making the adoption of plant-based options more challenging than it seems.
Published on June 7, 2026, this research provides insights that could help retailers better understand and address the barriers to incorporating plant-based proteins into consumers' diets.