Ferrari has officially launched its first electric vehicle, named the ‘Luce’. This model is notable for its design, created by Jony Ive, who is known for his work with Apple.
The ‘Luce’ is aimed at attracting a younger demographic to the brand, which has traditionally catered to a more affluent and older customer base.
With a price tag of €550,000, the ‘Luce’ represents Ferrari's entry into the electric vehicle market, marking a significant shift for the iconic luxury brand.