The Wine and Spirits Wholesalers of America (WSWA) has noted a significant increase in the popularity of ready-to-drink (RTD) cocktails in the United States.
This trend comes at a time when traditional spirits are reportedly experiencing a downturn in sales, suggesting a notable shift in consumer preferences.
The WSWA's findings highlight the evolving landscape of the beverage market, where RTD options are becoming more favored among consumers.