Online reviews are crucial in shaping consumer decisions, yet many individuals find it challenging to spot fake reviews. These deceptive reviews are crafted to sway opinions and influence buying behavior.
Research conducted as part of a Ph.D. program has led to the development of a new training method aimed at enhancing consumers' ability to identify these misleading reviews.
As consumers increasingly rely on online feedback, this initiative could play a vital role in promoting informed purchasing decisions and protecting against manipulation.