Sports
Briefing: March Madness ratings off to best start since 2011
Strategic angle: The NCAA tournament is off to its best start since CBS and TNT began showing all of the games in 2011.
editorial-staff
1 min read
Updated 18 days ago
The NCAA tournament has recorded its best ratings since the comprehensive coverage began in 2011 by CBS and TNT.
This uptick in viewership suggests a significant increase in audience engagement with the tournament's format and scheduling.
The implications for broadcasters and advertisers are notable, as higher ratings can lead to increased revenues and strategic opportunities for future events.