Briefing: Let’s go to the ‘boy aquarium’: Sports even non-fans are travelling for

Recent trends show an increase in attendance at live sporting events by individuals who may not be traditional fans. Events range from Muay Thai in Thailand to ice hockey in Canada.

This phenomenon suggests a broader appeal of sports events, where the atmosphere and experience are valued alongside the competition itself.

The implications for infrastructure and capacity management are significant, as venues may need to adapt to accommodate a wider range of attendees, impacting logistics and service delivery.