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Briefing: Cadillac Phases Out Torque Badges After 6 Years Of Nobody Understanding What They Mean
Strategic angle: The numeric badges on Cadillac's cars, indicating torque in newton-meters, are being discontinued due to confusion.
editorial-staff
1 min read
Updated 20 days ago
Cadillac's decision to discontinue torque badges comes after six years of their use, which aimed to represent vehicle performance metrics.
The badges rounded torque figures to the nearest 50 newton-meters, but many consumers found them confusing and unnecessary.
This change reflects a shift in Cadillac's approach to vehicle performance communication, prioritizing clarity for consumers.